In the Community
President’s Choice® Children’s Charity
Special kids. Special charity.
President’s Choice® Children’s Charity helps Canadian Children live to their full potential. We are committed to supportin children’s health and wellness across Canada. Our focus is on childhood nutrition and children with disabilities.
President’s Choice® Children’s Charity helps kids through grants for childhood nutrition programs and provides support for families with a child with a disability.
We believe nutrition is fundamental to children’s health and we want to provide the resources necessary to fuel a better learning environment. Our support of children’s health is accomplished by being the National Premier Sponsor of Breakfast for Learning and through the PCCC Basic Needs Brighter Future Program in partnership with Boys & Girls Clubs of Canada.
We support children with disabilities by providing financial grants for essential specialized equipment and essential therapists. Through individual grants, the charity is able to supply much needed resources and help provide a renewed sense of independence, dignity and freedom.
Last year alone, President’s Choice® Children’s Charity granted over $10.6 million to more than 1,800 families across Canada as well as $2.75 million to childhood nutrition programs.
Through store fundraisers, national fundraising initiatives or personal donations, our employees, vendors and customers have truly demonstrated their commitment to the President's Choice® Children's Charity.
Extra Foods gives many heartfelt thanks to everyone involved in making lives easier.
For more information about President’s Choice® Children’s Charity go to: www.pc.ca/charity.
Community Grants
Our stores directly support the communities in which they operate with a specific focus on the following identified key focal areas:
- Healthy, Active Kids
- Feeding our Neighbours in partnership with Food Banks Canada
- Greening our Communities
Extra Foods firmly believes in being involved in the community. Each year, our banner lends its support to numerous causes, such as KidSport Canada through our Give a Little, Help a Lot campaign and many local Food Banks during our spring and Holiday 'Extra Helping' food drives.
Requests that benefit the community and do not exceed $500 may be considered by the local store manager. Our stores have the ability to donate in the form of gift cards. These can be used as auction items or to purchase items needed from the store.
If you are a local organization with a request that aligns within these key focal areas, click here to obtain the application and submit to your local store. The store manager will review the request and decide on the appropriate support.

